14 January 2019: Global
Ready to Drink (RTD) Tea and Coffee Market is anticipated to
grow at a significant CAGR in the forthcoming period. Availability and
convenience of ready to drink (RTD) tea and coffee is constant coupled with the
change in lifestyle of consumers across the world. A consumer in the modern era
spends less time and are trending towards eating lighter meals. RTD tea and
coffee is beneficiary since this trend as consumers are more health conscious
and opt for suitable alternatives to healthy drinks.
From the market point of view, convenience packaging for tea
and coffee markets started decades back and RTD beverages enable consumers with
convenience. No special preparation is needed and can be consumed immediately.
RTD bottles and cans permit easy distribution and products available to
consumers at several points of consumption such as fast food outlets,
restaurants and vending machines.
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Driving factors responsible for the growth of ready to drink
(RTD) tea and coffee industry includes rise in popularity of tea and coffee
consumption owing to their antioxidant characteristics and source of low
calories. Moreover, rise in tea and coffee ventures serving RTD tea and coffee
is anticipated to propel the ready to drink (RTD) tea and coffee market.
Additionally, the rise in disposable income, marketing, brand positioning of
RTD tea and coffee also acts as a chief driver to the market growth. However,
inclination of consumers towards healthy drinks owing to rise in diseases such
as obesity and diabetes is likely to hamper the market growth.
Segmentation based on type, the ready to drink (RTD) tea and
coffee industry includes black tea, fruit tea, herbal-based tea, green tea and
oolong tea. The ready to drink (RTD) tea and coffee market is segmented on the
basis of packaging and pricing that includes pet bottle, glass bottle, canned
and cartons/fountain. Based on ingredients, the industry is fragmented into
guarana, taurine, acai berry and yerba mate.
Geographically, ready to drink (RTD) tea and coffee market
spans North America, Latin America, Europe, Asia-Pacific, Middle-East and
Africa. North America and Europe market is expected to gain a significant share
in the ready to drink (RTD) tea and coffee industry owing to rise in trend of
RTD dispensers installed at various outlets in public. APAC market is expected
to gain a significant share in the market growth due to ease of consumer
availability. MEA market is also expected to gain a significant share due to
availability of natural resources and positioning of several brands.
The key players in the ready to drink (RTD) tea and coffee
market Starbucks Corporation, Asahi Group Holdings, The Coca-Cola Company,
PepsicoInc, Monster Beverage Company, San Benedetto, Hangzhou Wahaha Group,
FerolitoVulataggio and Sons, Japan Tobacco Inc, Dr Pepper Snapple Group and
Taisun Enterprises Co Ltd.
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