Felton, 29 November
2019 - Digital Signage Market is
anticipated to reach USD 31.71 billion by 2025, expanding at a significant CAGR
of 7.9% during the forecast period. Digital signage is also termed as dynamic
signage, is an advanced form of silver casting in which multimedia or video
content is presented in public places for advertising or informational purposes.
It mainly comprises a playback device or computer connected to a bright digital
screen like plasma display or LCD. It is exclusively used in banks, schools,
airports, office buildings, and others.
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The factors that are playing a major role in the growth of
digital signage market are the developing infrastructure in the emerging
countries, acceptance of digital signage in the commercial sector, the rising
use of enhanced technology in display sector, and the increasing demand for customized
software and solutions. However, the growing trend of broadcast or online
advertisement may restrain the overall market in the years to come. Digital
signage market is segmented based on product type, component, technology,
application, and region.
Video screens, kiosks, video walls, menu boards, digital
posters, and other product types could be explored in digital signage in the
forecast period. The video screens and kiosks sectors accounted for the
majority market share of digital signage and are estimated to lead the overall
market in the years to come. Also, video walls sector is estimated to grow at
the faster pace in the years to come.
Based on components, services, hardware, and software could
classify digital signage in the forecast period. Services sector comprises
consulting, installation, and maintenance & support services. Software
sector comprises a content management system and edge server software. Whereas,
hardware sector comprise mounts, displays, media players, and projectors. The hardware
sector accounted for the substantial market share of digital signage and is
estimated to continue its dominance in the years to come. Also, the software
sector is estimated to grow at the faster pace in the years to come.
Based on technology, projection, LCD, LED, and others could
classify digital signage in the forecast period. LCD sector accounted for the
substantial market share of digital signage and is estimated to lead the
overall market in the years to come. The reason could be the rising demand from
advertisement & marketing industry and low manufacturing cost. Also, the
LED sector is estimated to grow at the fastest pace in the years to come.
The market may be categorized based on applications like
industrial, commercial, institutional, infrastructural, and others could be
explored in digital signage in the forecast period. Commercial sector comprises
government, retail, hospitality, corporate, and healthcare whereas, the
institutional sector comprises education and banking. Also, infrastructural
sector comprises entertainment and transportation.
The key players of digital signage market are Samsung
Electronics, Omnivex Corporation, Panasonic Corporation, Microsoft Corporation,
Winmate Communication, Inc., KeyWest Technology, Inc., LG Electronics, ADFlow
Networks, and NEC Display Solutions, Ltd. These players are concentrating on
inorganic growth to sustain themselves amidst fierce competition.
Market Segment:
Digital Signage Type
Outlook (USD Million; 2014 - 2025)
• Video walls
• Video screens
• Transparent LED
screens
• Digital posters
• Kiosks
• Others
Digital Signage
Component Outlook (USD Million; 2014 - 2025)
• Hardware
• Software
• Services
Digital Signage
Technology Outlook (USD Million; 2014 - 2025)
• LCD
• LED
• Projection
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