The global Sugar Substitutes Market is predicted to reach USD 19.1 billion in the forecast period owing to the growing customer’s preference towards the low-calorie foodstuffs. Sugar Substitutes are the chemical or plant-based constituents that sweeten the flavor of drinks and foods. They are also known as the “artificial sweeteners” or “non-caloric sweeteners” which are used as an ingredient in processed foods and drinks or as a tabletop sweetener like sweetening a glass of ice tea.
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Key Players:
The major players in the sugar
substitutes industry are Cargill Incorporated, Tate & Lyle PLC, E. I. du
Pont de Nemours and Company, Roquette Freres S.A., and Pure Circle Ltd.,
Ajinomoto Co. Inc., Archer Daniels Midland Company, MacAndrews & Forbes
Incorporated, Ingredion Incorporation, and JK Sucralose Incorporation.
Growth Drivers:
The sugar substitutes are sweeter
than sugar, therefore small quantity of these substitutes offer greater level
of sweetness. Most Sugar Substitutes are less in calorie or contain no calorie.
The growing demand for low-calorie foodstuffs are projected to boost the sugar
substitutes market significantly by 2024 with a CAGR of 4.2%. The demand for
sugar substitutes is spurring across the globe. Especially in the beverage
industry where the sweetness intensity varies from drink to drinks, sugar
substitutes are extensively used. The market growth is driven by the factors like
quality of the sugar substitutes, the mixture and content in processing foods,
the standards enforced by local and international governments.
One of the major drivers of the
market is the rise in number of ventures pertaining to food industry. This is
because the food industry is the main source of taste and has wide applications
in medications too. The rising cost of raw material and the growing supply
chain prices are expected to restrain the market in future. However,
consumption of high content sugar foods leading to diabetes, heart disease and
obesity is also increasing. Currently, people are adopting sugar-free products
as a preventive measure for the growing health problems. Most health issues are
found among people above 45 years of age and are expected to fuel the sugar
substitute market in the coming years.
Stevia is a unique food
ingredient, obtained from plants is best known for restricting the calories in
the body. It is gaining demand in the European countries since it can be added
to beverages as a sweetener in combination with sucrose. Strict safety
standards is a major challenge for the sugar substitutes players. They are
required to receive approvals from authorities like Foods Standard Agency
before the launch of the product. The beverages and foods that contain
artificial sweeteners must essentially follow the guidelines imposed by the
regulatory bodies concerning the quantity sweeteners to be used, labeling,
marketing and the daily average intake of sweeteners.
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