1 July 2019 – The
Global Craft Soda Market is expected to
grow at a significant CAGR in the upcoming period as the scope and its
applications are rising enormously across the globe. Craft soda is a soft drink
that is flavored carbonated drink is an alternative to attract consumers. The
factors that are playing a major role in the growth of craft soda market are
the growing concern among populace regarding obesity, the rising demand for
natural sweeteners with low-calorie content, the changing lifestyle, and the
high demand from youngsters. However, strict government policy and the
increasing social awareness among populace may restrain the overall market
growth in the years to come. The market is segmented based on product type,
packaging, flavor, distribution channel, and region.
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Organic and natural craft soda are the product types that
could be explored in craft soda market in the forecast period. Organic craft
soda sector accounted for the substantial market share of craft soda and is
estimated to lead the overall market in the years to come. The reason could be
the growing health-conscious populace. Also, the natural sector is estimated to
grow at the fastest pace in the years to come.
Cans, glass, pouches, and P.E.T are the packaging types that
could be explored in craft soda market in the forecast period. Glass sector
accounted for the substantial market share of craft soda and is estimated to
continue its dominance in the years to come.
Globally, North America accounted for the substantial share
of the market and is estimated to lead the overall market in the years to come.
The reason behind the overall market growth could be the growing number of
mainstream retailers, the high demand for healthy drinks, and increasing
disposable income and health concern. The United States is a major consumer of
craft soda in this region.
The key players of craft soda market are The Original Craft
Soda Company, Jones Soda Co., Crooked Beverage Co., Reed’s Inc., SIPP eco
beverage co. Inc., Appalachian Brewing Co., The Coca-Cola Company, Boylan
Bottling Co., PepsiCo, Inc., and Wild Poppy Company. These players are
concentrating on inorganic growth to sustain themselves amidst fierce
competition.
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