Anti-Counterfeiting Packaging Market
was accounted over USD 80.14 Billion in 2015. Pharmaceutical companies across
the globe adopted this packaging is anticipated to witness growth over the
forecast period. Increasing the awareness of consumers about an injurious
reaction of spurious goods is also likely to drive demand.
Anti-counterfeiting Packaging is a process of allocating
secured packaging to the product. There is increasing the supply of duplicate
products which results in diluting the brand identity which is a high concern
for the manufacturers this packaging can witness the demand over next 9 years.
The impact of unhealthy lifestyle results in the increase in
health issues drives pharmaceutical manufacturers in U.S. witnessed a high
demand over the forecast period. High cost involved in implementing the
anti-counterfeiting packaging to restrain the growth of this market.
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Product insights:
Because of a low price of secure packaging usage of covert
packaging in the food industry and clothing & apparels witnessed to grow.
Covert anti-counterfeiting packaging techniques are projected to grow at a CAGR
of over 8% from 2016 to 2025. Asia Pacific economies adopted covert techniques
is projected to grow the demand.
Anti-counterfeiting Packaging is used for preventing
sensitive, vulnerable products and in security labels is projected to witness
growth over the forecast period.
The demand for tracing technologies and RFID track is
projected to record a CAGR of over 10% from 2016 to 2025 because of tracking features
and superior product security adopted by the technology. RFID makes use of
electromagnetic fields to automatically spot out and track tags attached to
products. The tags have electronically stored information.
Application Insights:
High concerns about harmful side effects of spurious drugs
and brand image are protected using the use of anti-counterfeiting packaging in
pharmaceutical products which will witness high growth over the forecast
period.
Machine readable codes and Barcodes for food & beverage
products and product security are expected to grow over the forecast period.
Regional Insights:
Asia Pacific market is projected to drive rapidly because of
increasing worries concerning the damages took place due to the manufacturing
of forged products.
The demand is expected to grow due to large a number of
pharmaceutical manufacturer’s existence. CAGR projected is of 12% from 2016 to
2025. Manufacturers in China adopted the product security technology.
Competitive Insights:
The key players in anti-counterfeiting packaging market are
Avery Dennison, CCL Industries Inc., 3M Company, Zebra Technologies
Corporation, SICPA Holding SA etc. Industry witnesses a number of acquisitions
and mergers to increase the company’s revenues and emphasizes on R&D for advanced
technology production.
Companies differentiated products from the competitor’s
products posess patent to reduce the risk of product poaching. Industry is
subject to have a high rivalry over companies operating high-profit margins.
Industry shows integration throughout the value chain from production and
development of security products and technologies to distribution. Companies
undertake joint ventures for the production of advanced technology solutions to
grow over the forecast period.
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Market Segment:
Product Outlook
(Revenue, USD Million, 2014 - 2025)
• Covert
• Security
Labels
• Invisible
Printing
• Others
• Overt
• Holograms
• Color
Shifting Inks
• Others
• Forensic
• Track &
Trace
• Machine
Readable Data
• RFID
• Others
Application Outlook
(Revenue, USD Million, 2014 - 2025)
• Pharmaceutical
• Food &
Beverage
• Clothing &
Apparels
• Others
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