Digital Asset Management Market was
valued at $1.45 billion in the year 2015 also expected to grow at considerable
rate due to the increase in digital assets by leaps and bounds. Real time
strategies driven by customers unlike the traditional strategies along with
delivery models are reasons to drive the sales in the mentioned period.
The ever increasing demand for the content which is rich to
promote products and brands is another driver expected to impact the market
positively. Digital asset management suppliers comprise mainly of cloud-based
organizations providing solutions with optimum expenses.
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The major segment to expect largest growth is marketing due
to its importance in sales assisting and real time assets access. DAM is
extensively being adopted in sales and marketing because it helps maintaining
the product and brand image.
DAM is also being used by photography sector to secure the
access files and store photos. The photography sector is also expected to grow
over coming years.
End-Use Insights
20% of the market share was occupied by media and
entertainment in 2015. The increase in demand for content and quality has
increased the development of content in this sector which drives the growth.
Smooth functioning of the DAM is the pivotal factor of media
and entertainment as it helps in recollecting, managing and storing large
amount of videos, audios, images and other files. DAM has made it easier to
manage these assets making it the part of industry.
Regional Insights
25% of the total market is dominated by North America in
2015. This can be related to the continuous growth in social media in this
region. DAM’s adoption has increased due to the generation of huge amount of
content which also helps in reaching out to larger group in smaller times.
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Market Segment:
Digital Asset
Management Type Outlook (Revenue, USD Million; 2014 - 2025)
• Solution
• Service
Digital Asset
Management Deployment Outlook (Revenue, USD Million; 2014 - 2025)
• On-premise
• Cloud
Digital Asset
Management Enterprise Size Outlook (Revenue, USD Million; 2014 - 2025)
• Small &
Medium Enterprise
• Large
Enterprise
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