The global matcha tea market size is projected to reach USD 2.26 billion by the end of 2025. The market is further expected to grow at a CAGR of 4.7% during, 2019 to 2025, according to the latest report by Million Insights. Growing demand for nutrition-rich beverages and rising inclination of consumer towards a healthy lifestyle is anticipated to fuel the demand for the market growth. Matcha is a quality green tea which is obtained from tencha leaves, which then crumpled into a fine powder. Moreover, it is a key ingredient in Japanese tea gatherings and extremely beneficial for health. Furthermore, its distinct taste and rising applications in sweet and savory recipes along with macarons, cocktails, cakes, lattes, doughnuts, and salad dressings is anticipated to significantly contribute to the growth of the market.
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Market Synopsis of Matcha Tea Market:
Moreover, rising demand for
organic, natural and nutrient-rich products are likely to have a positive
impact on market growth. Moreover, the increasing demand for healthy beverages,
containing vitamins and antioxidants and rising inclination of consumers
towards a healthy lifestyle is projected to fuel the demand for the market.
Furthermore, with the rising disposable income, the purchasing power of the
consumers also increases and encouraged them to consume healthier beverages.
Matcha tea improves focus,
calmness and concentration as well as it enhances metabolism, gastrointestinal
functioning, immune system, natural detoxification and inhibition of cancer
cells. This is anticipated to fuel the demand for market growth during the
forecast period, 2019 to 2025. Additionally, due to its high antioxidant
content, it has also gained popularity in the beauty sector, which is
anticipated to create a huge opportunity for the market in future.
Powder segment has accounted for
the largest market share, in 2018, owing to rising awareness health benefits
and high presence of nutrients. Additionally, smooth texture, clean taste and
good flavors are providing traction to the market. Moreover, manufactures are
continuously investing in product development and introducing new flavored and
ingredient beverages which are anticipated to augment the demand for the matcha
tea market. Moreover, powdered tea contains the antioxidant which protects from
the harmful UV emission and reduce the occurrence of chronic diseases.
The Asia Pacific held the largest
market share, in 2018. The region is anticipated to witness significant growth,
owing to the rising number of tea drinkers. Strong presence of established
players and product innovation are the key driving factors for the market
growth. Moreover, counties such as India, Australia and Singapore are
anticipated to see significant growth during the forecast period, 2019 to 2025,
owing to rising health awareness and population. Further, sufficient supply of
raw materials and the presence of skilled labors are expected to support the
growth of the market.
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Table of Contents:-
Chapter 1 Methodology and Scope
Chapter 2 Executive Summary
Chapter 3 Matcha Tea: Market
Variables, Trends & Scope
Chapter 4 Matcha Tea: Product
Estimates & Trend Analysis
Chapter 5 Matcha Tea: Application
Estimates & Trend Analysis
Chapter 6 Matcha Tea: End-use
Estimates & Trend Analysis
Chapter 7 Matcha Tea: Industrial
End-use Estimates & Trend Analysis
Chapter 8 Matcha Tea: Regional
Estimates & Trend Analysis
Chapter 9 Competitive Landscape
Chapter 10 Matcha Tea: Manufacturers
Company Profiles
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