Baby Food and Formula Market consists of soft, easy consumed food with the infant formula for the replacement of natural breast milk. Specifically, the products under baby food are majorly categorized for four to six months, whereas the infant formula is majorly for the babies under the age of twelve months and usually prepared for cup feeding or bottle feeding from powder or liquid. Specifically, The U.S. Federal Food, Drug, and Cosmetic Act (FFDCA) has defined the infant formula as a food specially represented for special dietary use for infants because of its complete or partial replacement of human milk. On the other hand, baby food comes in different varieties and tastes. It can be ready made food from the market or the homemade mashed up food.
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The key driving factors responsible for the growth of Baby Food and
Formula market :
The market of baby food and
formula is a huge market and its major growth has been seen in past 5 years. It
is expected to witness major growth in the next seven years owing to the
increase in the growth of working women and increase in the people awareness
about the product’s convenience, quality, comfort and benefits associated with
it. Nowadays, parents with time have become very precise in giving proper
nutrition to their child through any mode whether it’s a mashed-up food or an
infant formula.
Due to this fact parents are
ready to spend any amount, but due to the increase in competition in the baby
care market where numerous branded products at different price points come in
parent’s attention, market is going to be stiff in future. Hence, this becomes
the major restrain for new players to enter in the market. In this market key
drivers are growing awareness of parent’s to partially or completely substitute
the daily natural food products, increase in the number of working women
population, consciousness of parents to provide nutritious rich food, and
attention of parents to the growing diseases owing to the increase in pollution
to food products.
According to the World Bank,
between 1960 and 2013 the birth rates around the world have declined to more
than 45% on an average. Majorly, due to that parents have become more critical
in choosing the right baby’s food product. Companies find themselves in difficult
stage where they must provide the utopian products in a stiff competition that
too at a lucrative price points so that parents mind and heart can be won.
Baby infant formula is generally
segmented into the three types; first being the Powder type which is prepared
by mixing the scoops of powder with sterilized water and can be stored for less
than 30 days in a cool place, second being the Concentrated liquid type which
is majorly prepared with sterilized water in equal proportion and can be stored
for less than 24 hours in a refrigerators, lastly ready to use type which do
not need any water mix and can be stored for less than 24 hours in a
refrigerators.
The Food and Drug Administration
(FDA) has benchmarked the quality standards on the basis of nutrition level to
ensure that the products are safe and supports healthy growth in infants. Due
to this reason, producers of the same have set the nutritional level above the
FDA set points which are different for different segments. Other than infant formula
which is for babes less than 12 months of age, there are baby foods which are
segmented according to the food type such as Cereals, Fruits, and Vegetables,
Meats, and Sweet & Salty foods. Baby foods are produced majorly for babies
four to five years old.
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