Hydration Belt Market size is projected to reach USD 52.3 million by 2025, according to a new report published by Million Insights, growing at a CAGR of 11.0% over the forecast duration. The rising demand for these products as hydrating agents among sportspersons and fitness enthusiasts is predicted to be the driving factor for the segment.
Moreover, the increasing
awareness towards fitness through exercise and physical activities is fueling
the market growth. Trainers and coaches emphasize on keeping the body hydrated
during physical activities. Dehydration can have a negative impact on muscle
function, body temperature, and the cardiovascular system. A normal individual
is expected to consume 3 to 8 liquid ounces every 20 minutes.
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The key driving factors responsible for the growth of Hydration Belt
market :
The number of fitness campaigns
by gym trainers and fitness bloggers has created awareness among the
individuals about overall well-being. For example, Classpass health club noted
that 82% of the population showcases an interest in the treadmills. To
encourage further, fitness clubs are now focusing on conducting wellness
festivals to attract a large number of people for physical activities. This
will result in higher demand for hydration belts.
Key players in the hydration belt
market are URPOWER, FITLETIC, Nathan Sports, Adalid Gear, Salomon S.A.S.,
Ultimate Direction, CamelBak, FFITTECH, Implus LLC, Osprey Packs, Inc., and
Amphipod Inc. These companies are focusing on various strategic initiatives,
such as new product development, the introduction of the custom-made product
and merger & acquisition, to strengthen their dominance in the market.
For example, USWE Sports launched
a cycling hydration waist pack named Zulu, in July 2018. The bag is
square-shaped weighing 215 grams and has enough space of 1.2 liters for huge
bladders. Its heat reflecting property prevents from making the materials of
the bladder hot. Moreover, it has an inbuilt magnetic clip, making drinking
easier for the recipient.
Further key findings from the report suggest:
• Based on product, without
bottle products valued at 70.4% global revenue shares in 2018.
• Among different forms, soft
flasks is projected to grow at a CAGR of 11.1% over the forecast period. These
are lightweight and convenient for the customers.
• By protective medium,
insulating products are predicted to grow at a CAGR of 11.4% for the period of
2019 to 2025.
• By capacity, single bottle
products occupied 45% of the market share, in 2018.
• Online channel is predicted to
grow at a CAGR of 11.5% over the forecast period.
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