DUBAI, UAE. 18th September
2019: Brandy Market is anticipated to
grow significantly in the forecast period due to rise in demand for premium
drinks. Brandy is an alcoholic spirit refined fermented fruit juice or wine.
Among different fruits, such as plums, apples, peaches, cherries, etc. grapes
is the standard fruit for brandy. Brandy is either served with soda as
after-meal drinks or alone. It is used to flavour several dessert dishes and
mixed drinks, ignite flamed dishes like cherries jubilee and crepes Suzette. It
is also used as a base spirit in the making of other distilled liquors.
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Brandy market is driven by increase in spending power of
consumer on the global scale, growing urbanization, growing popularity of
cocktails, and shifting consumer demographics from vodka and whiskey to brandy.
Moreover, increase in demand for brandy from developing economies and
premiumization, growing popularity of cognac and increasing e-commerce
penetration are also fuelling to the growth of brandy market. Most developing
economies around the globe have large population that prefer strong alcoholic
drinks like brandy. However, market is impeded due to growing competition from
other spirit manufacturers.
Few trends observed in the market include rise in number of
strategic acquisitions, consumption shift towards brandy in Asian regions,
growing number of innovations in product and process, and cognac cocktail
trends. Brandy manufacturers are focusing on offering consumers with variety of
drinks with different blends and flavors and promote cognac-based cocktails. In
the past years, Philippines, based Emperador Distillers acquired Bodege San
Bruno, a brandy maker from Spain. Furthermore, strategic acquisition of Mackay
& Whyte has also benefitted the brandy market. Cognac, a type of brandy is
increasingly used in cocktails
Geographically, brandy industry is segmented as North
America, South America, Europe, Asia Pacific, and Middle East & Africa.
Asia Pacific is predicted to dominate the market in the forecast period due to
increase in demand. Developing economies of Asia Pacific, such as China, India,
and Philippines are the revenue generating areas. European countries, such as
Germany, Russia, and UK are also lead the market.
The key players in brandy market are Old Admiral, Gran
Matador, Changyu, Mansion House, E & J Gallo, Honey Bee, McDowell’s No.1,
Emperador, Hennessy, Remy Martin, Dreher, Martell, McDowell’s VSOP, Paul
Masson, Golden Grape, Men’s Club, Old Kenigsberg, Courvoisier, Louis Royer,
Silver Cup Brandy, Korbel, Bisquit, Christian Brothers, Baron Otard, Hardy,
Salignac, Pierre Croizet, Gautier, A.E. Dor, Brillet, Meukow, Jean Fillioux,
Hine, and Brugerolle.
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On the basis of
product, this report displays the production, revenue, price, market share and
growth rate of each type, primarily split into
• V.S. ("very special")
• V.S.O.P. ("very superior old pale")
• XO ("extra old")
• Hors d'age ("beyond age")
On the basis on the
end users/applications, this report focuses on the status and outlook for major
applications/end users, consumption (sales), market share and growth rate of
Brandy for each application, including
• V.S. ("very special")
• V.S.O.P. ("very superior old pale")
• XO ("extra old")
• Hors d'age ("beyond age")
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