DUBAI, UAE. 9th September
2019: Nutrition Drinks Market is expected
to grow significantly in the forecast period due to increasing awareness among
consumers for nutritious drinks. Nutritional drinks are healthy balance of
carbohydrates, protein and fats. They are beneficial for individuals with
appetite loss, bodybuilders and athletes, or patients recovering from illness.
Factors influencing the growth of nutrition market are
increase health conscious population, growing awareness of the health benefits
associated with nutritional drinks, and rise in number of nutrition drinks
manufacturers. Moreover, rise in adoption of nutrition drinks by sportsmen and
athletes is also fuelling the market growth. However, easy availability of
cheaper substitutes and adverse effects on human health due to overconsumption
of nutritious drinks are hampering the growth of nutrition market.
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Innovative marketing strategies and enhancements in
packaging technology are few trends observed in the market. Additionally, rise
in demand from developing economies is expected to offer opportunities to the
market players for more production.
Nutrition drinks market is categorized on the basis of
source, packaging, distribution channel, end user, and geography. On the basis
of source, nutrition drinks market is divided into casein, soy, help, rice,
egg, whey, and others. Whey contributes significantly to the market since it is
an important source of protein. Based on packaging, the market is divided into
bottles, cartons, and cans. Cartons and bottles segment are expected to lead
the market.
In terms of distribution channel, market is bifurcated into
speciality stores, supermarkets and hypermarkets, retail outlets, e-commerce,
convenience stores, etc. Supermarkets and hypermarkets segment accounts for
significant share of nutrition drink market due to availability of products on
discounted rates. Based on end user, nutrition drinks industry is divided into
kids and adults. Adults segment is predicted to lead the market in future due
to high demand from sportsmen and athletes.
Geographically, market is segmented as North America, Latin
America, Europe, Asia Pacific, and Middle East & Africa. Asia Pacific is
expected to dominate the market due to growing popularity of sports that
ultimately increases the demand for nutrition drinks. Further, North America
and Middle East & Africa are also expected to lead the market in the
forecast period. The leading players in nutrition drinks market comprise
SlimFast, The Kellogg Company, Powerful Yogurt, Orgain, PMV Nutrient Products
Pvt Ltd., CP Kelco, Nutrineo, Inc. and others.
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Geographically, this
report is segmented into several key Regions, with production, consumption,
revenue (million USD), market share and growth rate of Nutrition Drinks in
these regions, from 2012 to 2023 (forecast), covering
• North America (United States, Canada and Mexico)
• Europe (Germany, France, UK, Russia and Italy)
• Asia-Pacific (China, Japan, Korea, India and Southeast
Asia)
• South America (Brazil, Argentina, Columbia)
• Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria
and South Africa)
Global Nutrition
Drinks market competition by top manufacturers, with production, price, revenue
(value) and market share for each manufacturer; the top players including
• Boost
• Core Power
• EAS
• Gatorade
• Joint Juice
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