Asia Pacific Video Streaming Market size was worth USD 8,582.4 million in 2018 and the market is anticipated to grow at a CAGR of 20.7% over the forecast period 2019 to 2025. Growing penetration of innovative technologies such as artificial intelligence and blockchain has improved video streaming experiences and bolstered its demand. Additionally, increasing adoption of cloud-based video streaming platforms has led to an increase in reach of video contents, thereby, influencing the market growth. Cloud adoption is gaining traction among several countries in Asia Pacific in the recent past.
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The key driving factors responsible for the growth of Asia Pacific
Video Streaming market :
The consumption of digital data
has increased considerably owing to the increasing penetration of smartphone
coupled with the advent of high-speed internet connectivity. As studied by
GSMA, nearly 2.8 billion people, which are around 67% of the population in Asia
Pacific, have subscribed to mobile connections in 2018. Additionally, soon to
come 5G technology will further generate a huge volume of data, thereby,
bolstering the market growth.
Easy access to high-speed
internet makes video content available across various networking platform.
Social media sites such as Instagram, Facebook, Google Hangout and Twitter
offer easy accessibility to video content and entertainment services in
real-time. Therefore, the increasing numbers of users on these platforms are
estimated to bolster the demand for this market over the next few years in Asia
Pacific. Further, these trends have resulted in increasing production of
on-demand content in the region.
Streaming Insights
By streaming, the market is
segregated into non-linear and live video streaming. Of them, in 2018, the live
video streaming services was the largest segment and projected to maintain its
dominance over the next few years. However, with increasing demand for global
content and changing user preferences, the non-linear segment is gaining
traction in the recent past.
The non-linear category is
estimated to expand at the highest CAGR from 2019 to 2025. Advantages such as
flexibility to watch videos anytime, easy recording feature and other
conveniences are likely to drive this segment growth. Additionally, major
streaming service providers are aiming to strengthen their foothold in emerging
countries like India, thereby, supplementing the market growth.
Application Insights
Depending on the applications,
the APAC video streaming market is categorized into web-browsing and
advertising, social networking, gaming, e-learning, real-time entertainment and
others. Among them, in 2018, the real-time entertainment category held the
largest share in the market and the segment is anticipated to expand
considerably from 2019 to 2025.
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