North America Car Air Freshener Market size was accounted for USD 764.1 million, in 2014. The industry is witnessing changing customer requirements and strategic efforts undertaken by leading players. Aconsiderable rise in consumer goods due to surging economy of the U.S. and Canada is predicted to propel the product demand in the region.
Rising demand for natural
products is estimated to supplement innovation in product portfolio by several
players in the market. Further, longer commutes have encouraged the requirement
for chemical-free and attractive products, which is predicted to bolster the
sales of car air fresheners in the upcoming years.
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The key driving factors responsible for the growth of North America
Car Air Freshener market :
Changing lifestyle of customers
is anticipated to fuel the demand over the estimated period. Several channels
such as automotive shops, malls, car wash stations, and auto repair shops have
been driving product usage. The introduction of a new product capable of
offering freshness is predicted to accelerate the market growth in the coming
years. Various innovations in exotic scented components and aromatherapy
integrated with customer requirements for natural scents are also driving
product usage.
The inclination towards
artificial to natural products is anticipated to provide lucrative growth
prospects for the regional market. Moreover, effective distribution, product
packaging, and innovative design are anticipated to remain the leading factors
augmenting product demand. However, awareness about allergens and chemicals
restricting the usage of artificial products can hinder the growth.
Product Insights
The car air freshener market is
segregated into sprays/aerosols, paper-based, gels and cans, and vents &
chips. Product innovation and
differentiation have resulted in a shift from conventional sprays to gels. The
increasing trend of implementing aromatherapy into products coupled with
advertising their health and mood-boosting benefits is anticipated to remain a
key factor.
Vents & chips are oil-built
products, small in size, and can be fixed easily. These products are gaining extensive
acceptance due to propulsion via air from the air conditioner. Gels & cans
witness significant demand as they are portable and last longer than
traditional products. The sprays/aerosol segment is predicted to witness a
downfall in the upcoming years due to the shifting preference for natural
products.
Regional Insights
The U.S. is anticipated to lead
the region ascending with a CAGR of 3.9% over the estimated period due to the
evolving demographic trends and high standards of living.
Numerous automobile owners
coupled with large customers are projected to propel product demand in Canada.
The U.S. market is predicted to gain traction for gels & cans and is
expected to grow at a noticeable rate from 2015 to 2022. Increasing awareness
for hygiene and increasing per capita income is expected to supplement the
product demand in the coming years.
Increasing awareness for natural
products is predicted to augment avenues for companies in Canada. Potential
alliances with service providers, petrol stations, and per-owned car traders
would promote the product usage.
North America Car Air Freshener
Market Share Insights
Leading players of the industry
are Carmate Manufacturing Co Ltd, American Covers Inc., Jenray Products, S.C.
Johnson & Son, Inc.,ABRO Industries Inc., Henkel AG & Co., Chic
Accessories, Auto Expressions Inc., Procter & Gamble Co., and Car-Freshener
Corporation. Vendors are emphasizing on the production of the natural products
to expand their market presence.
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