Location Intelligence Market witnesses a higher growth rate in the forecast period attributing to its driving factors, market opportunities and ongoing trends. The market will display some of the latest trends conducive for future ventures and reveal a higher growth curve.
Location intelligence industry is
driven by rise in inception of retail stores followed by increase in data
transactions and setting up of data points. The data points help in analyzing
consumer behaviour and buying patterns and enhance customer experience in the
long run. Demand for insightful and contextual data is used to gain a
competitive edge over the market players. In addition, leading organizations
and pricing optimization and customer-driven marketing to gain.
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The key driving factors responsible for the growth of Location
Intelligence market :
By location positioning, the
location intelligence market is segmented as indoor positioning and outdoor
positioning. By mode of deployment, the location intelligence industry is
segmented as on-premise and on-demand.
Application category for location
intelligence market is segmented as asset management, facility management,
remote monitoring, customer management, sales & marketing optimization and
workforce management. Based on service, the market is segmented as consulting
and system integration.
Vertical outlook for location
intelligence industry is segmented as government & defense, transportation
& logistics, manufacturing & industrial, BFSI, IT & Telecom, Media
& Entertainment and Utilities & Energy.
Geographical segmentation for
location intelligence market spans North America, South America, Europe,
Asia-Pacific, Middle East and Africa. North American market witnesses a higher
share during the forecast period due to the presence of key players. Better IT
infrastructure, better connectivity and instant adoption of IT technologies is
likely to propel the market growth during the forecast period.
The key players profiled in the
location intelligence industry report are Apple Inc, Qualcomm Technologies,
Pitney Bowes, Wireless Logic, HERE Technologies, Oracle Corporation, SAP SE,
TIBCO Software Inc, Galigeo SAS, Trimble Inc, Bosch Software and Innovations
GmbH.
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